A nimble sponsorship activation
An integrated campaign for the Burger King sponsorship of Tony Stewart's #14 NASCAR Racecar. We created liveries, an online experience and sweepstakes, as well as assorted other features like paper models, race information and media.
Team
My role - Creative Director
ECDs - Scott Yanzy, Jim Eby
ADs - Greg Calvert, Dean Caruso
Motion - Colby Capes
Agency - Wunderman/DesignKitchen
Challenges
We knew we wouldn't know how much content needed to be created before the project started, so the team engineered projects to fit assets as they were created. We designed modules to work with the print, digital and direct teams as pieces came online.
