Photo direction and initial brand voice

Kick off concepts, photo and copy direction for the Carbonite Appliance – a device that acts as a small, affordable backup solution for small businesses.

My role - Creative Director

ECD - Greg Rattenborg
ACD - Brent Van Horne
AD - Amanda Russo
Agency - Wire Stone

carbonite_AP1carbonite_AP1
carbonite_AP2carbonite_AP2