"Start Right Finish Big" Sweepstakes and sponsorship activation

An experiential site that extended the Carl Edwards 60 NASCAR sponsorship and helped inform consumers and race fans about the benefits of Scotts Lawn Care Products and tips on how to get the best results. The site facilitated the sweepstakes component and provided content ranging from plans for tailgating games to team bios and racing schedules.

My role - Creative Director

ECDs - Scott Yanzy, Jim Eby
ACD - Greg Calvert
Motion - Colby Capes
Agency - Wunderman/DesignKtichen