Burger King AAFES

Sharable Interactive experience that created communications channels

The Army & Air Force Exchange Service and Burger King partnered to raise awareness of AAFES with the men and women of the US military. We developed a long term strategy to keep users engaged with sweepstakes and a social racing game to facilitate player created groups, challenges and continued partner communications.

My role - Creative Director

ECD - Scott Yanzy
ADs - Greg Calvert, JT Helms
Agency - Wunderman/DesignKitchen

Creating a game that was quick and fun enough to garner the attention of service men and women in their downtime, but sharable enough to entangle them with challenges and brand offers.


"Desert Demolition"


"Jungle Jam"