2nd Generation print ads
Print campaign for Sony Walkman’s first entry into the North American mp3 player market. The campaign was anchored around emotionally communicating unique features of multiple devices for different demographics.
Team
My role - Associate Creative Director
ECD - Steve Bagby
CD - Jon Meitus
ACD - Josh witherspoon
Agency - Bagby and Company
![walkman_spread1](http://www.ericravenstein.com/wp-content/uploads/2016/06/walkman_spread1.jpg)
![walkman_spread1](http://www.ericravenstein.com/wp-content/uploads/2016/06/walkman_spread1.jpg)
![walkman_spread1b](http://www.ericravenstein.com/wp-content/uploads/2016/06/walkman_spread1b.jpg)
![walkman_spread1b](http://www.ericravenstein.com/wp-content/uploads/2016/06/walkman_spread1b.jpg)
![walkman_spread2](http://www.ericravenstein.com/wp-content/uploads/2016/06/walkman_spread2.jpg)
![walkman_spread2](http://www.ericravenstein.com/wp-content/uploads/2016/06/walkman_spread2.jpg)
![walkman_spread2b](http://www.ericravenstein.com/wp-content/uploads/2016/06/walkman_spread2b.jpg)
![walkman_spread2b](http://www.ericravenstein.com/wp-content/uploads/2016/06/walkman_spread2b.jpg)