Sony NavU

Print ads for product launch

Consideration print ads for a Sony GPS product launch. Stylized versions of Little Red Riding Hood and Jack and the Beanstalk anchored the "Drive Happily Ever After" concept – meant to invoke a successful and placid end to your fantastical travel woes using the Sony nav-u GPS.

My role - Associate Creative Director

CD - Jon Meitus
ACD - Josh witherspoon
Agency - Bagby and Company